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WeSalute enhances the lifestyles of our community members by advocating with our partner brands for the creation of exclusive offers that recognize their service and societal contributions.

We started our mission as WeSalute (founded as Veterans Advantage) in 2001 to deliver “greater respect, recognition and rewards for those who serve.” Today our mission expands and continues as WeSalute. 

As a technology services company, we are committed to delivering value to the WeSalute Community, a group composed of military, first responders, nurses, medical providers, government employees, and the next generation of service, students and their teachers. These individuals are the backbone of our society and make it possible for us to live our lives with safety, prosperity, and security. We understand that the lives of these public servants can be demanding and challenging, and we strive to recognize their service and sacrifices.

As a public benefit corporation, our mission is to serve the WeSalute Community with sincerity and dedication. We operate a two-sided marketplace that connects Brands and the WeSalute Community together, providing benefits and exclusive offers to our community members. We believe that by helping the WeSalute Community, we are not only making a positive impact on their lives, but also on the lives of the people they serve. We take pride in being able to give back to those who give so much to us and our society.

In addition to our mission to serve the WeSalute Community, we also operate a business-to-business arm of our company, called WeSalute Business. WeSalute Business focuses on delivering effortless commerce to Brands through optimized verification, customer acquisition and marketing, advertising technologies, omni-channel experiences, and the operation of advanced financial technologies. Our goal is to help Brands connect and engage with the WeSalute Community in a sincere, effortless, and trusted way, while providing them with the tools and technologies they need to drive their business forward.

WeSalute
Sincere. Effortless. Trusted. 

Open Positions at WeSalute

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From Our Member Community

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Military & Veterans Life

Cover Story: How & Why WeSalute Was Founded 25 Years Ago

WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.

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Did you know that your immediate family members are eligible for WeSalute+ savings?

With WeSalute+, you can add family members to your primary plan at 50% OFF every year.

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