WeSalute (founded as Veterans Advantage) Awards
Awarding members of our armed forces and veterans who inspire us with their top leadership, major achievements, community service and other ways they continue to give back to our country.
Recognizing Our Veterans with WeSalute (founded as Veterans Advantage) Awards for Outstanding Service & Achievement
At WeSalute (founded as Veterans Advantage), we are lucky enough to speak with current or former servicemembers every day. We recognize that many of these individuals have shown selfless service to country or exceptional bravery during combat. We call them our heroes, but they humbly tell us that anyone would do what they did. But, in many ways, anyone who steps up to serve to protect our freedoms and our country is our hero.
WeSalute (founded as Veterans Advantage) recognizes many of these selfless, brave individuals that continue to be our heroes whether they remain in the military or after service in their civilian lives. We seek to honor them for their outstanding contributions to our society, their major leadership roles in our military, and for top achievements in their chosen profession.
Our WeSalute (founded as Veterans Advantage) Awards recognize as TopRank the members of our armed forces who have committed their lives and attained the highest ranks of leadership in service to our country.
We award veterans who have accomplished the top achievements within their chosen profession as TopVets or Celebvets for those in the media, entertainment or sports industries.
HeroVet is awarded to veterans who, after having served, continue their public service by giving back to their communities or by making outstanding contributions to our society.
VetFamily highlights those men and women of high achievement in the public or private sector, whose family member is a veteran or active duty serviceperson.
We hope you are as inspired by their stories as we are.
Military & Veterans Life
Cover Story: “Black Hawk Down” Comes Back into Perspective Over 30 Years Later
In the storied annals of military history, there are tales that transcend time, serving as reminders of the indomitable spirit and unwavering courage of those who wear the uniform. One such narrative unfolded in the streets of Mogadishu, Somalia, where Retired U.S. Army Maj. Larry Moores etched his name into the annals of valor, culminating in a long-overdue recognition with the Silver Star Medal.
Discounts & Benefits
Scott’s View: Recognizing 20 Years of Exclusive Savings With Greyhound
Today, we recognize the past and future of our focus on travel exclusives. First, this year marks the 20th anniversary of our partnership with Greyhound, one of our longest serving partners providing A Real Thank You® for your service to our members.
Military & Veterans Life
Cover Story: How & Why WeSalute Was Founded 25 Years Ago
WeSalute founders Scott and Lin Higgins have spent a lifetime in the military community, from Scott’s combat service in Vietnam and the service of Lin’s father in WWII, to serving families and veterans through the creation of memorials and parades as part of charitable and government initiatives. It was this lifetime of service that led them to establish WeSalute, originally founded as Veterans Advantage, and to continue giving back.
Military & Veterans News
Scott’s View: April is the Month of the Military Child, and WeSalute Honors Them, Too
In April, we recognize the resilience, sacrifices, and incredible spirit of the children in our military families. The Month of the Military Child is a time to appreciate the strength and adaptability of military children in the face of unique challenges.Giving Veterans the Respect, Recognition, and Rewards they Deserve!
Our Co-founder and CEO, Scott Higgins, founded WeSalute (founded as Veterans Advantage) with the mission of recognizing Vietnam Veterans who had never received the support and respect they deserved for the sacrifices they made to serve America. Many of our Awards recipients are Vietnam Vets, and honoring them is a cause near and dear to Scott's heart.